What’s the secret behind successful digital transformation? We’ve seen many companies try, struggle and even fail. We’ve been involved with several business transformation programmes focused on digital transformation and developed an approach to make sure your digital transformation will be successful. One of the main reasons why companies struggle or fail, is because they think it’s an IT related project/programme and although the delivery is perfect when it comes to technical and functional implementation of the new digital strategy, the business fails to adopt. Our statement is: “Digital transformation can only be successful if it’s a business-driven project, supported by IT”. We will discuss theory, share our experiences, share our approach and hope to ignite some new discussions on digital transformations that would ensure more success for the future.