Walmart pushes perishables up the supply chain to minimize spoilage | GBRI

In order to minimize spoilage and ensure best quality to its customers, Walmart is collaborating with its suppliers to move perishables through the supply chain more quickly. The retail giant says improved quality of perishables would also help build trust among its customers.

“It starts with fresh. It starts with consumables,” says Marc Lore, president and CEO of Walmart eCommerce US. “If you can offer fresh produce and consumables at the best possible price, with a really good experience, whether it be for pickup or delivery, then you have a good chance of building a longstanding relationship that you can then use to sell the rest of general merchandise.”

The tactic of building trust by improving quality and decreasing spoilage is taking off among food retailers. As consumers become more aware of the amount of food wasted in restaurants, grocery stores, and their own homes, retailers are tackling the issue head-on.

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