Waitrose is a British supermarket chain that is all set to launch a redesigned packaging for its Essential product range, and this move is expected to cut several metric tons of packaging materials like glass, plastic etc. annually.
Waitrose’s Essential store brand includes more than 200 products across categories such as pantry, bakery, personal care, beauty, frozen food, and dairy. The chain says that they’re checking to make sure the products in the range meet the retailer’s goal of making sure all its own-brand packaging is widely recyclable, reusable or compostable at home by 2023.
“For Essential Waitrose, we set ourselves the target of reducing packaging, including single use plastic by 15%, which we are on track to do by September 2020,” said packaging manager Karen Graley.