To reduce waste and cut overproduction, Patagonia launches snow gear rental program | GBRI


Nevada-based outdoor apparel company Patagonia is well known for making high-quality, durable snow gear, but did you know that it has also been actively involved in measures aimed at reducing environmental impact by minimizing needless consumption?

Taking another step in the direction, the company has recently partnered with gear renting platform Awayco to encourage customers to rent gear rather than buy it.

The way the new partnership works is that skiers and snowboarders browse for Patagonia gear including technical ski and snowboard outerwear as well as packs for men, women, and kids. After reserving the gear online, customers can pick it up at the retailer’s Denver location in RinNo, hit the mountains, and then return the items to the store.

Patagonia sees its partnership with Awayco as contributing to the growing circular economy and delivering to shifting consumer preferences, according to the retailer.

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