An American company run by brother-sister duo, Jake and Caroline Danehy, is selling swimming trunks for men that is made out of discarded plastic water bottles.
The siblings spent their summer vacations playing in the sand and surfing the Atlantic waters at Fair Harbor on Fire Island in New York State. Interestingly, no cars are allowed on the island and people just use their bicycles for commuting. That’s how the Danehys came up with their brand name “Fair Harbor”.
While Jake was working toward a geography degree at Colgate University, he learned about the severity of ocean plastic pollution. He became inspired to create a consumer product that would help clean the seas and also encourage people to get outdoors to enjoy the waves. Together with his sister Caroline, who loves fashion and was still in high school at the time, the idea for the Fair Harbor brand was born.
Each pair of Fair Harbor shorts uses 11 bottles, which are shredded, spun, and woven into fabric, blended with organic cotton and spandex, then stitched to make these durable yet incredibly soft and stylish shorts.