Stella McCartney attempts to drive consumers into a circular economy | GBRI


It is a known fact that fashion and textile industry is the second largest polluter in the world, the first one being oil. The concept of ‘fast’ fashion has led to billions of worth of clothes being dumped in landfills around the world every year.

Just look at some statistics – closets in the United Kingdom play home to an estimated $46.7 billion worth of unworn clothes. Meanwhile, the average American throws out 81 pounds of clothing every year; leading to some 26 billion pounds of textiles and clothes in landfills.

Now Stella McCartney and resale consigner The RealReal have entered into a partnership to drive consumers to participate in a circular economy through consignment.

For those unfamiliar with The RealReal, it’s the beloved-by-many online consignment site where customers can sell and buy previously owned high-end apparel. The offerings are vast, everything is authenticated, and the process of both selling and buying really could not be easier.

The partnership provides incentives to help keep Stella McCartney items out of landfills by giving them a second life through resale. The partnership has yielded great results year over year, with The RealReal consignors of Stella McCartney items increasing by 65 percent and the number of Stella McCartney items consigned increasing by 74 percent.

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