Multinational consumer goods manufacturer Procter and Gamble (P&G) recently entered into a 5-year contract with a UK-based recycling and energy recovery company Viridor to purchase recycled plastic. The material sourced would be used for its European Ariel laundry product range.
P&G recently said that using this recycled resin for making Ariel Liquid detergent bottles would help the company reach as much as 50% recycled content in the liquid bottles this year — reducing the amount of virgin petroleum plastic used. Ariel previously committed to making all its packaging recyclable by 2022, and reducing plastic usage in packaging 30% by 2025.
The new contract also supports P&G’s global sustainability goals for 2030, which include reaching 100% recyclable or reusable packaging, and reducing the use of virgin petroleum plastic in all packaging by 50%.
To cut out virgin plastic, Procter & Gamble is increasing the use of recycled plastic, moving toward more concentrated product forms wherever that makes sense, and using alternative materials. “We estimate this will avoid the use of over 300,000 tons of virgin plastic,” the company said last year.