In 2018, UK’s famous supermarket chain Iceland installed ‘reverse vending machines’ in five of its stores that allowed customers to return plastic bottles purchased at the store and receive a 10 pence voucher in return. The test run proved to be super successful and it is being reported that customers returned over 300,000 plastic bottles for recycling till date.
The store found that customers had earned more than £30,000 through returning bottles so far and it plans to continue the trial of the machines for another six months to assess the environmental impact of placing them in stores nationwide.
“Iceland has continually led the way in the fight against the scourge of plastic since making our announcement to eliminate plastic from our own-label product packaging,” Iceland Managing Director Richard Walker said. “The launch of reverse vending machine trials in our stores is one sign of this. We’ve gained hugely valuable insights into both consumer interest and the functionality of the schemes, and it’s clear from the results that consumers want to tackle the problem of plastic head on and would be in support of a nationwide scheme.”