M&S launches recycled wool blend in an attempt to make fashion more sustainable | GBRI

Taking a big step towards sustainable fashion, Marks & Spencer has launched a recycled wool blend suit made from 55% recycled wool, including wool that customers have donated in stores through the company’s Shwopping initiative. Marks & Spencer takes the donated clothing and sends it to Italy where it is woven into the suit fabric.

Shwopping is an initiative Marks & Spencer launched with Oxfam to help reduce unwanted clothing items going to landfill. Consumers can donate unwanted clothing items in special Shwop Drop bins in stores. The retailer has committed to 25% of their clothing and home products being made using at least 25% recycled materials by 2025.

Fashion industry is arguably one of the most resource-intensive industries in the world. As the demand for sustainable clothing is increasing around the world, leading fashion brands are now taking steps to make it more sustainable.

Read full news here: http://www.environmentalleader.com/2017/10/174697/

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