L’Oréal China has entered into an agreement with Alibaba group under which the cosmetic giant has committed to switch to FSC-certified sustainable paper packaging to decrease the use of plastic materials for its brand portfolio and help tackle the plastic waste problem in China.
Chinese multinational retailer Alibaba’s consumer-facing marketplace Tmall formed a partnership last month with the Marine Stewardship Council, a non-profit organization which sets a standard for sustainable fishing. Tmall’s goal is to have 20% of their sales carry the MSC label by 2020.
The company’s new partnership with L’Oréal China provides customers with high quality products and helps create “green, healthy, and sustainable social values,” said Jet Jing, the head of Tmall. “The upgrade of consumption is both an upgrade in quality of life as well as consumer awareness.”
Read full news here: https://www.environmentalleader.com/2018/07/loreal-china-alibaba-packaging/