In the next decade, British shoppers will be more worried about plastic waste than pricing | GBRI

Plastic packaging

A new research claims that over the next decade, British shoppers will be more concerned about using recyclable materials and minimizing packaging waste than the price of goods.

The research, carried out by ThoughtWorks, found that 62% of the 2,000 people surveyed were concerned with the need to reduce plastic packaging and use materials which were recyclable, while 57% said price would be a main driver for their purchases in the next 10 years.

Food waste and where food comes from were also strong reasons to drive purchases; with 48% and 36% of those surveyed saying these issues affected their decision-making on what to buy and where to buy it from, according to the research.

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