Last year, Hilton Hotels conducted a survey where they asked guests if they considered a hotel’s efforts towards sustainability before making their bookings. The chain of hotels found that most guests, especially those under 25 years of age, gave importance to the social, environmental and ethical measures adopted by hotels while considering their choices.
This led the company to announce that it would be cutting its environmental footprint in half and doubling its social impact investment by 2030. In fact, the chain is also being proactive when it comes to soap – which might seem like a random thing to focus on.
But according to the World Health Organization, two million partially used bars of soap are thrown away every day in the U.S. It is all sent to the landfill, while people across the globe are in need of soap for basic sanitation needs.
So Hilton has announced that it will begin gathering the sudsy slivers from guest rooms and recycle them into one million shiny new bars of soap by October 15, Global Handwashing Day. The process involves crushing, sanitizing, and cutting the soap into new bars.