In a move that is being widely appreciated by organizations working to stop animal cruelty, leading global luxury fashion house Gucci just announced it will no longer be using animal fur, beginning with its spring summer 2018 collection. Gucci’s President and CEO Marco Bizzarri announced the fur-free policy on October 11 during the 2017 Kering Talk at The London College of Fashion.
Gucci has had a long association with Humane Society of the United States (HSUS) and LAV– members of the international Fur Free Alliance, a coalition of more than 40 animal protection organizations working together to end the fur trade.
“Gucci’s decision is a game-changing moment in the fashion industry,” PJ Smith, senior manager of fashion policy for the HSUS, said. “We’ll look back at this moment, I predict, and see that this was the turning point when the business world turned away from fur and substituted cruelty-free garments in its place.”
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