France to implement a ban on destroying unsold consumer merchandise | GBRI

Fashion show

Last year, luxury fashion brand Burberry drew a lot of flak from environmentalists for admitting that it was destroying €32 million in goods annually to “protect intellectual property and prevent illegal counterfeiting by ensuring the supply chain remains intact.” Sadly, this practice is quite rampant in the fashion world.

However, today people are becoming increasingly aware of the environmental impact of the fashion industry. Taking a step in the right direction, the French government has decided to implement a ban on destroying unsold or returned consumer products. The prime minister’s office reported that over €650 million in goods are thrown away or destroyed every year in France.

The ban would apply to non-food products, including clothes, hygiene products, cosmetics, and electric items. Companies would have to hand over their products for reuse or recycling. The French cabinet will discuss the measure in July, and it is projected to come into force by 2023 at the latest.

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